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Several misconceptions lead business owners in Singapore and everywhere across the world to believe they don't need a website for their company. Some think their business in Singapore is just not large enough to need a website while others seem to consider a website merely an online brochure. Some entrepreneurs in Singapore even believe that websites and their maintenance are too expensive and difficult for them to manage. There are many more myths as well as lack of awareness behind the reluctance of an overwhelming number of businesses in Singapore to invest in a website. But in practice, 90% of Singapore's population has already picked up their interest in a digital lifestyle where smartphones, laptops, and gadgets make up an integral part of their daily lives.
Do you see any quicker way other than a website to let your audience know that your business exists? You may move a little further with your social connections, but eventually, you'll realise that websites can do more than just offering your visitors a place to land on or a way to know about your brand. A creative website in Singapore can act as an impactful point of contact between your business and the audience and continue to work for you all the way, from attracting and engaging the audience in interactions to helping them perform their desired actions and bringing conversions.
Why Does Your Singapore-Based Business Need a Website?
It is hard to explain the importance of a website in a few lines, but in this article, we'll try to provide you five good reasons to consider having one.
Whether you're trying to sell products or provide professional services in Singapore, you likely have a story to tell. Moreover, people interested in your products or services might want to know about your business and offerings form your company. Many of them might even try to reach you before knowing anything. What could be a better way to let them have the desired information and interact with you? Every business in Singapore should have a mission to offer something that lets the audience relate to and makes them want to engage in. It's the value you're offering that keeps them coming back to you and building a relationship. A creative website can be a great tool to convey the value to your audience. For some businesses in Singapore, their websites are the #1 brand asset when it comes to promotional and marketing drives.
Credibility and Reliability
Launching a website in Singapore, a company means to make itself known among the community it's looking to attract. Since visitors are everything that a website is for, you cannot reach anywhere near success without giving them what they need. A website makes it easy for a company to present all its information, key stats, and goals. So, the accuracy and legitimacy of what you put on your website are critical to its being credible in the eyes of the visitors in Singapore. When visitors can perform their intended actions (whether it's simple browsing or shopping) in the easiest possible way, they start believing in its value. Thus, a well-designed website with usability instills among users a sense of reliability and earns their credibility.
Familiarity with Customers and Competitors
It's imperative for any business in Singapore to know what its audience likes. Attempting to know each of them physically and ask about their likings and dislikings is never a feasible way of doing things. By the time you'll finish learning about only 100 customers in Singapore, your competitors will probably finish preparing for their next marketing campaigns. However, a website in Singapore with specific integrations can help you track the overall behaviours of your customers. You can understand what interests them and what doesn't. This way the website can not only ensure your web presence but also help you solidify it. With such knowledge, you get the chance to make better offers than what's already available at your company. A website also helps you another way. You cannot ask a competitor what they're doing to draw people's attention, but you can always look at their websites and discover what differences they're making and you're not.
You might have heard that running and maintaining a website require a substantial sum, which is true. But an ideal web design and development agency offers the best solution on budget. Also, you'll discover a different reality when you draw a comparison between the expenses of a physical marketing campaign and those of a website including its SEO efforts (to make it findable on Google). For example, a physical billboard has always been one of the most popular advertising tools for many businesses in Singapore over the years. Overall costs may vary but a typical figure could be anywhere between SGD 5,000 and SGD 10,000 for commercial areas in Singapore. Depending on the context of your business and the target audience, you may need to spend more or less than this. But the actual difference lies in the coverage or reach.
How many people do you think will notice a billboard in Singapore? You know the advertisement could be noticeable to only those who will be there physically. So, you need to pay for five different billboards if your audience base spans across five different areas. But a website of your company doesn't work like that. Your audience doesn't have to be near your business centre or office to view the website. A website is accessible from anywhere as long as it is up and running. Everything that is on your website is at their fingertips with a smartphone or similar device and an active internet connection. Do you see anything that can beat the ubiquity and cost efficiency of a website in SIngapore?
Business owners in Singapore want to promote their brands all the time. But who is going to do that? Employees can do that only to some extent, not to the entirety of your target market, and the cost of hiring people to work multiple shifts isn't little. In view of efficiency and reachability, websites are arguably the most powerful tools for businesses in Singapore that look for more visitors and hence higher conversions. We could give you more reasons, but the above should be enough to state why a website is essential for your company. Still, you would be interested to know how web design and development services in SIngapore may help you gain an edge over your competitors. Well, let's have a chat and discover the right way for your business.