What Is a Responsive Website and Why It's Important?
A responsive website is the one that responds to users' behaviour and interactions based on the various screen sizes, orientations, and platforms. As people in Singapore are getting interested in instant gratification from anything they do online, their attention spans continue to shrink where a responsive website can appeal to their behaviour by improving readability and enhancing interactions, thereby increasing the duration of their stay on a website.
Why Is Responsive Design a Must-Follow Approach?
As we believe in delivering customer-centric web design and development services in SIngapore, we'll attempt to answer this question in two ways with the most obvious one being about users. These days users experience a lot of distractions, most of which come from their dependency on various gadgets. Whether it is a push notification on the mobile phone or a ping on the laptop, they're going to move quickly on to that forgetting what they were doing for a fleeting moment. This quick shifting of attention results from the need for constant connectedness, and there's always the demand for instant satisfaction. How do you respond to this impulse? You never know which particular devices your target audience will use when they want to visit your company website. Then, there are findings from a study by Microsoft Corp. in which the tech giant concluded that people cannot hold their concentration longer than eight seconds.
Can you expect anything positive if users cannot access your website and its information quickly without having much cognitive load? Would you like to scroll all the way down or across on a webpage to discover the key piece of information? Similarly, you don't like to keep looking for something that you know exists on the site but cannot just be discovered in an instant. The shrinking spans of attention, as the study revealed, are the outcome of people's focus on a digitalised lifestyle. Remember that people in Singapore are no different, which you can see in the increasing number of smartphone users. Name any industry in Singapore. There are several companies operating within it, and most of them have a website. Why would users want to keep scrolling, zooming, and panning your webpage only to find something that is instantly accessible on other websites?
What's the best way out of this? Most web design and development agencies in Singapore would recommend that strong storytelling makes it happen. But we, as a reputable web design and development company, suggest that you explore a more practical way to overcome this challenge. Mere adoption of responsive web design (RWD) may not be enough for everyone, but that is another discussion which we'll do later in this article. As we mentioned above, there's another angle to look at. Once many companies in Singapore used to believe they could hire a web design and development agency and get different versions of the same website built for different devices. No doubt, the idea had some merit, but it was expensive at the same time.
Nowadays, dozens of smartphone models with different screen resolutions are being released each month. How long do you think your business in Singapore can afford to create a version of its website for each new resolution or device? Moreover, you can ask yourself if it makes sense to build a website for some particular screen resolutions just because those are popular. In fact, you don't want to remain satisfied with the larger share of the visitors at the expense of seeing the smaller part going away. Isn't there a viable way to address the issue? Yes, there is, and that is the general perception of responsive web design and development. RWD has become relevant a few years ago, and it's not going to lose its appeal anytime soon.
What Does the Practice of RWD Consist of?
It doesn't involve many quirks except for a thoughtful mix of layouts based on flexible grids, smart use of media queries and images. Users may switch from their iPad to laptop, and your website including its scripting abilities and images needs to fit the resolutions of the laptop. Some users may want to use a VPN on iPhones, but the website of your company should be ready to allow those users easy access to your webpages. It means your website must be based on technologies that enable it to automatically switch or respond to the preferences of users.
Only then, you can expect to not suffer just because the market is getting flooded with new gadgets. Following the RWD practices, web design and development companies in Singapore can also avoid hassles that may come from new gadgets coming into the market.
More About the Benefits of Having a Responsive Website of your Company in Singapore
Saving businesses the cost and trouble of having multiple versions of the same website, responsive design has several benefits to offer as businesses need to find a way for their websites to keep up with countless screens. RWD can help them in three ways.
A Single Website for All Devices
A website that is designed and developed with the RWD principles delivers an optimal viewing experience, no matter if users view it on a 5-inch Android device/ iPhone or a 27-inch iMac.
Responsive web design and development includes special approaches to scale all fonts, images, HTML components, and other UI elements appropriately so that users' screen sizes can be maximised.
Before the widespread use of responsive design, visitors used to be redirected to the version of a website that best fits with their device screens. Now that RWD is here, the need for redirects should cease to exist. A professional web design and development company likely has experienced web designers to create flexible layouts that don't break and have all the images automatically adjusted without losing their legibility. However, finding a company that delivers pixel-perfect web design and development services is tricky. If you don't want to have the shorter end of the stick, we are always here to help. Feel free to let us know or have a quick chat with us.